All you need to know about WhatsApp integration in Odoo V18

WhatsApp is a powerful communication tool, and since V17 it has been part of the Odoo ecosystem. With the recent release of V18, integration has been taken even further, and the prospects for future versions are just as promising.​

V18: Integrating WhatsApp into Marketing Automation​

The main enhancement to WhatsApp in Odoo V18 is its integration with the Marketing Automation application. Companies can now automate the sending of WhatsApp messages as part of their marketing campaigns. How does it work? It's very simple! Create a new campaign, add a ‘WhatsApp Message’ activity, select a WhatsApp template (approved by Meta), and you're done!

What improvements can we expect next? ​

The future of WhatsApp in Odoo is focused on even more automation and interactivity, particularly around notifications and reminders. Here's a sneak preview of the improvements to come:

-Calendar reminders: imagine a customer books a table in your restaurant, or makes a medical appointment with you. You could send them an automatic reminder via WhatsApp the day before, for example, so that they don't forget their reservation. And all without any manual intervention on your part!

-Delivery confirmations: after placing an order, your customers can automatically receive a WhatsApp message confirming shipment once the order has left your warehouse.

-Audio messages: users will be able to listen to their customers' audio messages directly in Odoo's conversation interface, making communication easier, particularly for support or customer service teams.

The last word 

With each release of Odoo, WhatsApp integration becomes more robust, offering businesses new ways to connect with their customers. From automating marketing campaigns to sending reminders, Whatsapp opens up a range of possibilities for improving customer engagement and optimising communication workflows. Stay tuned for future enhancements!